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Free Course

Email Marketing

Email marketing is one of the most effective tools for digital marketing. This free email marketing course shows you how to create effective email marketing campaigns for any audience, business, or organization.

15 lessons, beginner-friendly


  • Email marketing basics
  • Email content
  • Campaign optimization

For those who want to

  • Build an email list
  • Use email campaigns to make sales
  • Optimize existing email campaigns

What you will learn

  • Email Marketing Basics

    Email marketing is one of the most effective ways of engaging your audience and customers. This module explains the basic concepts you need to know before launching your first email campaign.

    1. Choosing Your Platform
    2. Email Laws
    3. Setting Email Permissions
    4. Creating Incentives
    5. Building An Email List
    6. Website Speed Optimization
  • Email Content

    Providing relevant, compelling content in your emails increases your marketing ROI and helps your email list grow. In this module, you’ll discover the techniques and strategies you can use to create amazing content for your emails.

    1. Format
    2. Layout
    3. Branding
    4. Links
    5. Subject Lines
    6. Mobile Design
  • Campaign Optimization

    Once you’ve created your email marketing campaigns, you’ll want to keep optimizing your messages until you achieve your goals. This module shows you the best practices for campaign optimization.

    1. Email Spam Filters
    2. Analyzing Data
    3. Email Segmentation
    4. Automation

What Acadium students are saying

Kick-start your marketing career