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Free Course

Social Media Marketing

Social media marketing is one of the main facets of digital marketing. In this course, you’ll discover how to market businesses using some of the most popular modern social media platforms.

35 lessons, beginner-friendly


  • Facebook
  • Twitter
  • Instagram
  • Google
  • Yelp
  • LinkedIn

For those who want to

  • Set up social media profiles
  • Create and publish social media posts
  • Know tips and tricks to stand out on social media
  • Save time on social media

What you will learn

  • Facebook

    Facebook is the world’s most popular social media platform. This makes it a powerful marketing tool for businesses that want to reach target audiences. In this module, you’ll discover how businesses use the platform to increase brand awareness, get leads, and make sales.

    1. Lesson 1: Creating an Account
    2. Lesson 2: ABC Facebook Strategy
    3. Lesson 3: Researching Posts
    4. Lesson 4: Facebook Video Marketing
    5. Lesson 5: Facebook Post Captions
    6. Lesson 6: Scheduling Posts With Hootsuite
    7. Lesson 7: Responding to Comment
  • Twitter

    Twitter is an excellent marketing platform for businesses that want to target audiences with shared interests. In this module, you’ll learn about the strategies and tools you can use to get the most out of the platform.

    1. Lesson 1: Setting up a Twitter Profile
    2. Lesson 2: Creating Hashtags For Tweets
    3. Lesson 3: Adding Images to Tweets
    4. Lesson 4: Retweeting Content
    5. Lesson 5: Scheduling With Hootsuite
  • Instagram

    With Instagram, you can reach a large audience using a variety of visual posts. In this course, you'll discover the best tips and strategies for increasing your ROI on Instagram.

    1. Lesson 1: Setting Up Your Instagram Account
    2. Lesson 2: Color Palette
    3. Lesson 3: Types Of Posts
    4. Lesson 4: Taking Photos
    5. Lesson 5: Instagram Captions
    6. Lesson 6: Instagram Hashtags
    7. Lesson 7: Content Curation
    8. Lesson 8: Creating Stories
    9. Lesson 9: Posting Schedule
    10. Lesson 10: Measuring Engagement
  • Google

    Businesses that have a Google listing receive more views and local search traffic than those that don’t. In this module, you’ll discover how to leverage Google’s My Business platform for any business.

    1. Lesson 1: Claim Your Business
    2. Lesson 2: Add a Listing to Google Maps
    3. Lesson 3: Managing User Reviews
    4. Lesson 4: Reporting Users
  • Yelp

    Millions of people log into Yelp every day to leave reviews about businesses they’ve visited, or to read reviews about businesses they’re considering. As a marketer, you need to know how to get people to leave positive reviews and how to respond to negative user feedback. This module teaches you how to do all that.

    1. Lesson 1: Yelp Account Setup
    2. Lesson 2: Optimizing Your Profile
    3. Lesson 3: Yelp Reviews
    4. Lesson 4: Yelp Photos
  • LinkedIn

    LinkedIn is the leading social media platform for businesses and professionals. In this module, you’ll learn how to use LinkedIn to grow your audience and connect with leads and prospects.

    1. Lesson 1: Introduction to LinkedIn
    2. Lesson 2: Optimizing Your LinkedIn Profile
    3. Lesson 3: Building Your Brand Organically
    4. Lesson 4: User Engagement
    5. Lesson 5: LinkedIn Groups

What Acadium students are saying

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